There are as many companies out there saying ‘we’re the very best SEO agency in the world’ as there are SEO agencies on the globe! How are you going to know which one is actually the best qualified and suited to your needs with all of these claims out on the internet?
As with all things in the business world, what your organization needs will probably be different from what another one will need. It could even vary between competitors in the same industry. Your first task for selecting a great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it is you want to accomplish with your SEO campaign. If you don’t have a clear goal, with measurable successes, your campaign is more prone to fail. This responsibility is on you, not who you hire, so make sure that you are prepared to hire on an SEO company before you do so.
Your next task is to think beyond just those three words – seo. Yes, you wish to bring more visitors to your site by getting a higher search rank, but how will this happen? Does the business you are considering offer other services such as for example social media consultation, link building, design and copywriting? Having a company on hand that can handle all of this eases your needs to possess to go searching for web related companies over and over again.
Talk to your business associates
OK, you know what you should do with your website and you also know what services you wish to have provided for you. Now you should start getting real data and information from individuals who really matter: your organization contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you have to talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get examples of past success
Once you have found a great SEO agency you should get yourself a quote from them and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, is the most valuable thing that any reputable SEO firm will have to offer you.
The last point I want to bring up is to be wary of outrageous claims made at any stage of the procedure such as:
“We guarantee a number one ranking” – that is impossible to guarantee, regardless of how good an SEO agency it is.
” agencia de SEO won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link building of questionable intent.
“We’ll submit your website to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being placed on a few core directories is important, but hundreds? You’re just creating spam.